On nearly every call with a real estate blogger looking for advice, I end up having them consider both of the following. Everything else is at best tertiary to these concerns and can probably be satisfied by simply keeping these primary items in mind.
1. Why Are Your Visitors On Your Website?
- What brought them there, and what are they expecting?
- Did they do a search on Google and find an article that you wrote?
- Did they click from a link in your email signature?
- Was it a Tweet? a Facebook status update? a YouTube video?
- Did you tell them to go there? Did someone or something else?
Bottom Line: Create the experience which provides the best access to the reasons that your visitors are there. Everything else is tertiary.
2. Are Your Visitors Getting Any Closer To Doing Business With You Because Of Their Experience On Your Website?
Close the deal. Of course if you blow the “Why are visitors on your website?” question, then this one becomes irrelevant.
Nobody is managing a real estate website or writing a real estate blog just for fun, they’re doing it to improve their business. If it is fun, then that is because it improves their business.
Consider an inbound phone call, an opportunity to gain a client.
How do you handle the situation?
- Appear professional
- Have an engaging personality
- Clearly answer questions
- Provide the resources they seek
- Gain trust
- Close on opportunities
***Article Source: Real Estate Tomato
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